ScriptMaster
Cold call script app and sales call flow software that guides conversations, handles objections, and helps you close more deals.
Splash screen (home screen):
The splash screen is your entry point into the app.
From here, you have three options:
- Start Outgoing Call → Jump straight into an outbound call flow
- Incoming Call → Prepare for an inbound conversation
- Go to Dashboard → Access your full workspace
This screen is designed for speed. If you’re actively calling, you can start immediately without navigating through menus.
Home Screen/Dashboard
The home screen is your control center.
What you’ll see:
- Calls Today → Quick activity snapshot
- Scripts → Total scripts available
- Contacts → Saved contacts
Main actions:
- Outgoing Call → Start a cold call or outbound flow
- Incoming Call → Handle inbound conversations
- See All Contacts → View and manage contacts
- Search Contacts → Quickly find someone
Additional:
- Recent Contacts → Quick access to people you’ve recently interacted with
- Practice Mode → Simulate a call and rehearse your script
Contacts
The Contacts section is where you manage the people you’re calling and track your relationship with them over time.
Contact List
This is your main contact database.
Features:
- Search Contacts → Quickly find anyone
- Add Contact (+) → Create a new contact manually
- Import Contacts → Bring in contacts from external sources
- Export Contacts → Download your contact list
Each contact displays:
- Name
- Company
- Quick access to details
Creating a Contact
You can manually add contacts at any time.
Typical fields include:
- Name
- Company
- Phone number
This allows you to build your list directly inside the app or supplement imported data.
Contact Details
Selecting a contact opens their full profile.
From this screen, you can:
- Start a call directly
- View contact info (phone, email, company)
- Add or review notes
- See a Closed Won Summary
- Review full call history
Call History (Per Contact)
Each contact keeps a running log of every interaction.
You’ll see:
- Call type (incoming/outgoing)
- Duration
- Outcome (won, follow-up, etc.)
- Script path taken
- Notes
This gives you full context before your next conversation.
Closed Won Summary
If you’ve marked calls as Won, this section shows:
- Total deals won
- Combined revenue
- Products sold
- Dates of wins
This turns each contact into a mini performance snapshot.
Exporting Contact Data
You can export contact-related data at any time.
Exports generate clean, copy/paste-ready text, making it easy to:
- Add to your CRM
- Save in notes
- Send via email
- Track externally
Key Concept
Contacts are not just a list.
They are your call history + deal history + context, all in one place.
Every call builds on the last one.
Starting a call
Outgoing Call:
- Select Outgoing
- Choose your Script
- Select a Contact (required)
- Tap Script Only to only display the script OR Start + Call to start the script but also dial the contact through your native phone call app. The script functions exactly the same regardless of what you choose; the only difference is start + call dials the contact.
Incoming Call:
- Same process, but:
- You can add contact info on the fly if the caller isn’t saved, and selecting a call is not required before getting into the script. (Helpful in case you are taking a call from an unknown contact. You CAN also add the contact if you would like at the end of the call)
Once the call starts, both incoming and outgoing behave exactly the same.
In-Call Experience
This is where the app does its job.
What you’re seeing:
- Script Block → What to say
- Conversation Buttons → How the prospect responds
- Breadcrumbs (Top) → Your path through the conversation
How it works:
- Tap a button based on what the prospect says
- The app moves you to the next block instantly
- This creates a live, guided conversation flow
Breadcrumb Navigation
At the top of the screen, you’ll see your path (like:
Opening → Interested → Pain Identified → Objection)
Why this matters:
- Conversations are not linear
- Prospects change direction
You can:
- Tap any previous step
- Instantly jump back in the conversation
This lets you adapt in real time without losing control of the call.
Notes (During Call)
Tap Notes at any time during the call.
Use this for:
- Key details
- Objections
- Follow-ups
- Anything worth remembering
Notes are saved and attached to the call record when the call ends.
Call Actions
Tap Call Actions to manage the call.
Options:
🟢 Call Ended (Won)
- Marks the call as a win
- Opens a form to enter:
- Product(s)
- Quantity
- Price
- Notes
- This creates a structured note for later reference
- Call will show green in history
🔴 Call Ended
- Ends the call normally
- No special tagging
📅 Add Date / Reminder
- Select a date/time
- This gets added to call notes
- Call will show yellow in history
🔄 Change Script
- Switch scripts mid-call
- Useful if the conversation shifts direction
Ending a Call (Won Example)
When marking a call as Won, you’ll enter:
- Product(s)
- Quantity
- Price
- Notes
This does not integrate with a CRM automatically.
It simply creates a clean, structured summary inside your call notes for easy reference or export.
Scripts
Default Setup:
- 1 Outgoing script
- 1 Incoming script
You can:
- Duplicate scripts
- Create new ones
- Reorder them
Important:
- The top script in each category = default when starting calls
Creating Your Own Script
Step 1 — Build Blocks FIRST
Each script is made of blocks (conversation steps).
Example:
- Opening
- Discovery
- Objection Handling
- Close
Step 2 — Add Buttons (Routing)
Buttons determine where the conversation goes next.
Each button:
- Has a label (what the prospect says)
- Routes to another block
⚠️ Important:
Buttons require destination blocks to already exist
→ That’s why you build blocks first
Variables (Dynamic Fields)
You can insert:
{{user_name}}{{user_business}}{{contact_name}}{{contact_business}}
These auto-fill during calls.
Tip: If insertion is finicky, tap twice.
Script Studio
- View all scripts
- Edit, duplicate, delete
- See number of blocks
- Quickly access your flows
Call History
View all past calls.
Color system:
- 🟢 Green → Won
- 🟡 Yellow → Has follow-up date
- Default → Standard call
Each call shows:
- Contact
- Call type
- Duration
- Outcome
- Notes preview
Tap a Call to See:
- Full notes
- Call path
- Scheduled follow-ups
- Resolution
Export Feature:
- Tap Export
- Generates a copy/paste-ready text block
Use it for:
- CRM notes
- Emails
- Calendar entries
- Anywhere else
Stats
Track your performance.
Includes:
- Calls made
- Average duration
- Win rate
- Total wins
- Most common outcomes
Reset:
- “Delete All Statistics” clears all data
Settings
Your Info:
- Name → used in scripts
- Business Name → used in scripts
These power your dynamic variables.
Also Included:
- App version
- Website link (Wisconsin Web Works)
- Support contact
- Privacy Policy
- Terms of Use
Key Concept (Important)
ScriptMaster is not a script reader.
It is a decision engine.
- You don’t memorize
- You don’t guess
- You follow the conversation
And the app keeps you on track.